Leora Lichtenstein

The auto industry is run on monthly payments. Can you even imagine buying a car without monthly payments? Sounds bizarre. That’s because over 80% of all new cars in the U.S. are financed. 

When a car salesman leads with a pre-approved, easily-to-understand monthly figure, decision making is accelerated and cars are sold faster. We’re so used to the idea of paying monthly that we simply take it for granted.

Now, imagine a world where that option didn’t exist. 

That’s the current reality in the world of commercial equipment—a space filled with both challenges and untapped opportunities.

A world with no monthly payments

Consider a parent juggling three kids, school drop-offs, groceries, soccer practice, and doctor appointments. A car isn’t just convenient—it’s essential. 

But without $30,000 to spare, they’re left choosing between a bare-bones model, a used car from a questionable lot, or postponing until desperation hits. This scenario mirrors countless business owners eyeing that productivity-boosting machinery, only to balk at the sticker price.

In a world without monthly payments, affordability becomes a major hurdle. Fewer cars sold, longer sales cycles, and lower-end models dominate. 

The Soccer Mom in the Commercial Context

The harried parent I described above? She’s not so different from your small-to-medium sized business owner. They’re juggling customer demands, administrative tasks and are chronically strapped for time and resources. Yet, the decision to purchase another machine – a choice that could boost productivity, fuel business growth and open up new opportunities – feels like a bigger hurdle and a weightier decision than it should be. 

But financing changes everything. Just as car leasing put two vehicles in many garages and made ownership accessible to millions more, equipment financing could transform business growth. It’s not about a $450 monthly car payment anymore—it’s about making that crucial piece of machinery attainable at a manageable cost.

Monthly financing as an enabler for business growth

Investing in high-value equipment is a fundamental driver of business growth, yet the current equipment financing model is stuck in the 1970s. The equipment-buying process businesses face is akin to making a purchase on Amazon and having to hand-deliver a cashier’s check to the post office before the order can be shipped. 

In our previous post, we looked at how the auto industry perfected the art of transforming hefty price tags into a manageable payment schedule, making big-ticket purchases feel attainable and straightforward. 

What if we empowered equipment sales teams to confidently lead with monthly payments?  By leading with monthly payments, just like Dealertrack did for cars, we can eliminate price as a mental barrier and transform the buying process for equipment.

The Corbel Blueprint for Equipment Finance

At Corbel, we believe that sales teams deserve a modern finance platform that acts as an enabler to their sales process, rather than slowing things down. We’re building a modern finance platform that acts as a catalyst for sales, not a bottleneck.

Our suite of products include:

  • Software that let’s sales reps lead with monthly payments, even if they have minimal knowledge about financing or credit
  • A company-branded platform that captures the fully configured machine with all of its add-ons and accessories.
  • A digital application that takes minutes to complete and is integrated with their websites, quotes and marketing campaigns.
  •  Same day approvals with optimized matching to each buyer’s lowest cost capital provider.
  • Digital documentation creates a streamlined end-to-end process for buyers, sellers and accounting teams alike.

Curious to learn more? Schedule a 15 minute call today.